Probably one of the absolute best examples for fostering consistent and compelling audience engagement has to go to GoPro. The company’s ingenious marketing strategy urges customers to send video filmed using a GoPro and then turn around and share it to engage others via social media and advertising.
Their strategy of leveraging this ‘user generated content’ (USG) gives viewers a first-hand perspective of other peoples’ adventures skydiving, BASE jumping, rock climbing, rafting, skiing and more, and has helped further cement the brand as a household name.
Check out the following video sent in by one of GoPro’s customers. After seeing this captivating video and many others like it, who wouldn’t get fired up or even be compelled to send in their own videos