Virgin America / Nest “Total Climate Control” Video


The video starts out with Virgin founder Richard Branson and Nest CEO Tony Fadell announcing a seemingly great feature on all future Virgin America flights, but as the video continues you quickly realize its absurdity.
It turns out that the “Total Climate Control” feature coming to all Virgin America flights was a just a very imaginative April Fool’s joke, but it doesn’t mean this marketing tactic was something to laugh at. Virgin’s marketing has always been fantastic in our book, with the fun flight safety video, Boo the Pet Liaison and maybe even the Star Wars Day Ewok Cam, because there is something to be said about poking fun at yourself for the sake of helping others relate to you on a human level (there’s those pesky emotions again). This creates a memorable personal relationship with your brand.

Source: Virgin America

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s