WWF: The Tiger Running Challenge

Here’s a neat idea for WWF in Russia, where for the first time, you can stop racing friends on apps like Nike+ and take on something a little more competitive… Like a Tiger. A tiger with a GPS tracker that is. With Tigers in Russia running about 10km per day, you’ll be put to the test to see if you can beat it. The only catch, is that if you lose, you will automatically donate to WWF. Pretty cool.
Created by the crew at Hungry Boys, in Moscow.

Source: WWF Tiger Challenge

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