From the outside, the set of Bud Light’s Super Bowl commercial looks like any other construction site in downtown Los Angeles. Most passers-by, in fact, barely look up as they walk past the graffiti-filled plywood walls that surround the action.
In early January after the big filming for the commercial, and people were casually walking by the giant coin slot — which, during the commerical, opens up to reaveal a life-sized version of the Pac-Man game.
The ad is a continuation of the brand’s “The Perfect Beer for Whatever Happens” campaign, which resulted in a star-packed ad last year chronicling one man’s epic night out.
Source: Budlight – PacMan