The motion screen at Waterloo Station is proving popular for these kinds of campaigns. In June 2014, Cadbury used it for their ‘Free The Joy’ campaign. It gave people the chance to play an interactive game where they could ‘catch’ virtual versions of whatever gave them joy floating above their heads. Winners received the object of their joy made out of Cadbury chocolate. This really shows how you can use the interactivity of the technology to get your customers in on the action.
Source: Cadbury AR Activity