Augmented Reality: “The Walking Dead” Outdoor Activity

Movie and TV promotions have really embraced augmented reality technology in outdoor advertising. Here’s the first of two examples from across the world. In January 2015, a tram stop in Vienna was transformed into a ‘scary shelter’ and repeatedly invaded by virtual zombies! It was to promote the new season of The Walking Dead and shows just how immersive this technology can be.

Source: The Walking Dead AR Activity


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