Whether you want to sell products, gain subscribers, persuade followers to a point or sway the hearts and minds of readers to your cause, they’ve got to know who you are in the first place.
Here’s everything you need to know about using social media to build your brand:
1. Choose networks that support your brand image.
- Facebook is a great platform for promoting virtually any brand, due to its very heterogeneous user base.
- Instagram is a great option for brands that rely heavily on images, such as clothing companies and retailers.
- While Google+ hasn’t taken off as well as many people predicted, it can be a great platform to reach men in the technology industry.
- Pinterest is an excellent social network to reach women, especially for brands selling jewellery or clothing.
- LinkedIn is a stronger choice for promoting business-related content and connecting with other corporate influencers.
2. Provide valuable and shareable content.
It should go without saying, but you’ll create a much stronger brand reputation if you focus on creating useful content that viewers will want to share, rather than cranking out content to meet arbitrary publishing calendars or that covers subjects only you’d want to read.
To find the content pieces that are performing well in your industry, use tools such as BuzzSumo and sort based on past social engagement.
3. Leverage influencers.
A much faster approach is to leverage the audiences existing influencers in your industry have already built. There are a few different ways you can do this:
- Mention their names or cite their websites in your content pieces. Influencers with Google Alerts or other notifications set up on their names will see your content after it’s published.
- Tag any influencers you’ve referenced when sharing content to your social media profiles.
- Email influencers after you’ve published your content to let them know they’ve been referenced in your work.
4. Use social campaigns to promote content.
Finally, keep in mind that, in an age of diminishing organic reach, paid campaigns — especially those run through native advertising platforms — may be one of your better options for building your brand on social networks.
A growing number of brands use strategies such as contests and other social media campaigns to successfully gain visibility and generate leads.
To take advantage of this effect, provide your audience with valuable incentives that encourage user participation and make sure that your campaigns offers value to all participants.
While social media is one of the most powerful ways to reach new leads, it’s easy to waste time or alienate people if you don’t use it appropriately. That’s what makes having a sound social media strategy in place so important.
If you make it a priority to consistently share great content and leverage the power of existing social media influencers, your brand building efforts are bound to pay off in the long-run.
Source: Building Brand on Social Media