Case Study: Oreo Trending Vending

The goal of the Trending Vending project was to quickly prototype a new experience that pushes the boundaries of how consumers engage with brands, and then test it on a global stage. The Oreo/Twitter/MAYA collaboration signaled a key approach that Mondelēz International (parent of the Oreo brand) has been taking to become the most innovative consumer packaged goods company in the world. Take an Oreo factory and put it into a small vending machine. Add personal preferences and desires to social networks and on-demand manufacturing, and you get a profoundly different and new model for product development.

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