Dove Strikes Video Gold Again with “Selfie”

Selfies get a bad press – too often they’re used as a lazy shorthand for narcissism and an obsession with self-image. Dove’s viral video ad, by Academy Award winner Cynthia Wade, reframes the selfie as a tool of empowerment: a way for people to redefine their own beauty on their own terms. More upbeat and openly celebratory than previous Dove ads along similar lines, “Selfie” also created more happiness

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