Facebook Carousel Format Now Available for Mobile App Ads

Facebook announced Monday that its carousel ad format is now available for mobile application ads.

The social network said in a Facebook for Business post that the carousel format for mobile app ads will support up to five images, with links, adding that advertisers using the format have seen costs per conversion 30 percent to 50 percent lower than single-image link ads and costs per click 20 percent to 30 percent lower.

Facebook also said early analysis shows that the new format has helped boost click-through rates by an average of 12 percent compared with carousel ads when advertisers let the social network automatically optimize their order of images.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s