For Endangered Species Day (yes, there is such a day and it was on May 15), the World Wildlife Foundation launched #EndangeredEmoji, a collection of emojis which represent endangered species.
Of the campaign, a WWF spokesperson said, “The idea for the #EndangeredEmoji campaign was sparked by the discovery that 17 characters in the emoji alphabet represent endangered species.”
The WWF is asking people to show their support for efforts to save endangered species by encouraging them to retweet the Endangered Emojis either from the WWF Twitter account or the campaign’s dedicated campaign page, EndangeredEmoji.com. Each time an Endangered Emoji is retweeted, a 0.10 euro donation is added to the individual’s account.
Source: WWF Twitter Campaign