Follow You – Smart Interactive Billboards

Here’s a pretty fun campaign for the Battersea Dogs Home, who are trying to get people to adopt Dog’s and Cats from their shelter. It starts with volunteers giving out leaflets which have been embedded with RFID Chips, and synced to every Adshell, Billboard and Big Screen in the Westfield Mall in London.

Starting with a #hashtag the new #LookingForYou campaign aims to create attention for a very worthy cause. Battersea Dogs and Cats help give homeless pets a second chance at life. The shelter re-homed over 3,000 dogs in 2014. Amazing. Created by the crew at Ogilvy in London.

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