Crispin’s Domino’s Emoji Takes Titanium Grand Prix

Domino’s emoji ordering from Crispin Porter & Bogusky, Boulder, Colo., allows people to instantly place orders saved in their accounts with the fast feeder by tweeting a pizza emoji.
Mark Fitzloff, jury president and exec creative director of Wieden & Kennedy, Portland, defended the Domino’s campaign in response to a question suggesting it was “quite simple and nothing really special” by saying “We felt really good about awarding an idea that has the potential to really impact a big advertiser’s business model.” He compared it to Amazon’s one-click service.
The Domino’s emoji ordering system won a Titanium Grand Prix.
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Source : Emoji
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