Apple Billboards Featuring Users’ iPhone 6 Photos

Apple and TBWA\Media Art Lab won their second Cannes Grand Prix in three years, topping the Outdoor Lions category with their iPhone 6 billboards featuring photos taken by actual iPhone users.

Apple found photos it liked from 162 users from around the world and created outdoor boards of their work. In all, the campaign featured more than 10,000 installations in 73 cities in 25 countries. Apple called it “the largest mobile photography gallery in history.”

apple-outdoor

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s