Land Rover’s 5×5 Film Project was designed to sell the newest feature. The 5x Cameras. And a brand that is known for always forging into new territory, can’t promote a new feature just like any other car company. So Land Rover challenged five-up-and coming directors to create their own uncommon adventure story that would debut at the Sundance Film Festival.
But there was one catch: USE THE CAR AS THE CAMERA.
Each film was shot using only the native five camera surround system.