Toyota: Radio Ads That Turn Off Your Phone

Toyota have been playing with radio ads in Sweden that aim to turn off your mobile phone. Your iPhone to be precise, by running ads that attempt to leverage the “Hey Siri” auto listening feature on iPhones, and while the reality is, you have to have your phone plugged in, and have the “Hey Siri” feature enabled (not standard), it’s an interesting play to raise awareness of the growing problem of drivers playing with their phones while driving… Created by the guys at Saatchi & Saatchi Sweden.

toyota-radio

 

Source: Digital

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