Here are top 4 ferocious marketing tips from Jurassic World:
1. Don’t overdo it.
In the movie, the theme-park scientists make a huge mistake – literally and figuratively. They go way overboard with their new genetically engineered dinosaur, creating a destructive beast who wreaks havoc on the park.
Are you doing the same with your marketing efforts? Here are three ways you might be:
Landing pages and emails commonly include call-to-action buttons, which is great. What’s not great is when there are so many call-to-action buttons that the reader becomes confused or disinterested.
Instead of overdoing it with your call-to-action statements, try to choose one strong call-to-action statement that will compel your readers to do what you want them to do.
Email marketing is a great way to engage your prospects and build an audience that is loyal to your brand. However, in most cases, you should not be emailing your list every single day. In fact, that’s a good way to get them to hit the unsubscribe button.
Instead of overdoing it with your email marketing efforts, research the best days and times to send emails, and be strategic.
Your website copy
Way too many companies overdo it when it comes to their website copy. They have so much to say that they end up writing a giant wall of text.
Let’s be honest – no one wants to read all of that.
Instead of overdoing with your website copy, incorporate elements that break up the text, like headers and white space. Try to be as concise as possible so you don’t bore your readers!
2. Team up with someone who can help you.
In Jurassic World, Claire teams up with Owen because she knows that he’s her best hope when it comes to staying alive and keeping her nephews alive. He has a unique skill set that happens to be perfect for their situation.
You need to choose team members who can help you with your digital marketing efforts, too. If, like me, you’re kind of a control freak when it comes to your business, it may be hard to hand over the reins to someone else. However, by doing so, you can free up your own time to focus on other tasks.
Choose subject matter experts for the best results. For example, if you need help with your email marketing, find someone who has proven they can get high open and click-through rates consistently. Numbers don’t lie, so if they can provide hard data about their success, you can feel confident about your hiring decision.
3. Stand up for what you believe in, even if it makes you a minority.
In the movie, Owen’s opinion about the raptors is somewhat controversial and gets him into trouble. However, he ends up being correct – probably because he bases his opinion on his experience and the solid information he has gathered.
Don’t be afraid to be like Owen and stand up for your opinions. You might lose some of your following, but you’ll likely gain a lot more, and those new followers will be people whose values align with yours – people you’ll enjoy working with and who are likely to buy from you.
4. Don’t bore your audience.
Remember the scene in Jurassic World where the dinosaur in the water jumps out and splashes everyone? The audience is immediately happy and entertained.
You need to take action to keep your audience entertained as well. I mean, your business isn’t boring, so don’t junk up your website with boring copy! Show some personality and set yourself apart, and you’ll be well on your way to building the clientele that you want.