Forever 21 Instagram powered thread screen machine

Forever 21 have stepped up to the plate with a new Instagram Powered Thread Screen, which in short, is a huge machine made of 200,000 parts, weighing 2,000 lbs, and taking over a year and half to engineer and build (all by hand). With the massive machine displaying users Instagrams 24 hours a day, with anything tagged with #f21threadscreen via 6,400 mechanical spools of thread.

So all you have to do, is head over to F21Threadsreen, tag any photo you want to see made in thread with #f21threadscreen, and then wait your turn in line, to see it created live… if you can’t wait, don’t worry, it will record a video and put it on YouTube for you! Created by BREAKFAST New York.

forever-21-displays

 

Source: Digitalbuzz

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