With the fast pace at which internet has become a part of human life, it would only be fair to claim that E-marketing has become equally, (and in certain cases) more effective than the traditional marketing strategies. Internet marketing allows someone to have direct contact with the information and customers through regular and low cost communication.
The importance of internet marketing can be summarized in six major points:
One of the most significant barriers that can be easily overcome by Internet marketing is that of distance. Internet marketing allows someone to target customers from across the country, including the remote areas where traditional ways of marketing would be difficult and much more costly. Not only is this beneficial and convenient for the organization but also for the customers of remote areas. By simply browsing through products and services online they can place their orders. This leaves the cost of marketing simply for the distributors and localization services.
The purpose of any marketing strategy is to recover what is being spent on the marketing of a product. Internet marketing however costs much less by deducting the costs of property rent and maintenance. Through internet marketing, the stock purchased would be in line with demand, reducing inventory cost to minimum.
Internet marketing allows personalized offers to the customers by creating a profile of their preferences and purchasing history. Through social media platforms it has become easy to access direct feedback of the customers and review the information of potential clients to learn more about the line of audience someone is targeting. This also allows someone to give offers reflecting their interests and choice.
Internet gives a platform that operates around the clock. By offering products and services online the business is creating convenience and ease for both the organization and customers. They can place orders anytime they like.
One of the biggest advantages of online marketing is the increased and potential chances of healthy relationship building. Once a customer purchases from an online store, he/she automatically registers to a list of customers to whom the business can send follow up emails, regular offers, and special offers for relationship building and first hand marketing.
According to Harvard business report, people spend a quarter of the time in their day on social media, which has also become a potential marketing platform for the organizations. Information posted on social platforms reaches targeted and potential customers at a speed that is twice the traditional marketing method. Also, it is easy to share and comment on.
Source: Digital Journal