Measuring Success to Prove the Value of Content Marketing

In this talk given by Lucia Moses, the senior editor of Digiday, Tomas Kellner, managing editor of General Electric, and Luke Kintigh, global content and media strategist at Intel, the three discuss measuring your content marketing initiatives. The talk took place during the 2015 NewsCred #ThinkContent Summit, and highlighted how GE and Intel prove the reach of their content. They’ll measure the reach of earned media, look at retention rate on their websites, and research how many shares a piece of content received.


Source: Newscred


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