How to Switch from a Campaign Strategy to an Always-On Content Marketing Strategy

This Digitalk from content discovery platform Outbrain features Kohlben Vodden, the founder ofStoryScience LTD, Ed Bussey, founder and CEO of Quill Content, and Alex Cheeseman, head of brand strategy in Europe for Outbrain. Vodden goes over how to create content strategies that are data driven, while Bussey discusses what kind of content to create when you’re “always on.” Cheeseman rounds out the session by touching upon different content distribution strategies.


Source: Newscred


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