Content Marketing ROI: Measuring the Buyer’s Journey and Persona Marketing

Organic search and web presence management company Conductor released this webinar, given by its Vice President of Marketing Seth Dotterer and Senior Director, Analytics & Operations at Jibe John C. Fernandez. In the video, Conductor’s statistics on ROI are given. For example, they found that 90 percent of marketers’ budgets go to six percent of traffic, which is PPC and display ads. However, consumers prefer the “unpaid” content on the web that comes from social media, referrals, and organic finds. They show how you can draw out maps for customers and get them hooked into your sales funnel with your content marketing strategy.

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Source: Newscred

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