Social Media – Aiden Carroll

This 2:13 video gives a quick tutorial on differentiating your brand from others in the social media space. Presented by Aiden Carroll, senior digital marketing specialist at Squared Online, as well as digital marketing coursework provider Dot Native, it shows how you need to first look at your competitors’ content. What is driving conversations on their social media pages? Brands must also answer commonly asked questions, join in on social media conversations, utilize Google keywords, and talk about their industry and trends in their social content.

social media content

Source: NewsCred

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