Defining and Using the Sales Funnel in Content Marketing

Want to learn all about the sales funnel, and how it relates to PR and content marketing? Watch this four-minute video given by marketing and PR firm Jones. Kristin Jones discusses top of the funnel techniques like offering whitepapers and e-books on your website, and getting customers to the point of making a purchase. By her calculations, 75 percent of customers are looking for information, 23 percent are comparing your company to another, and only two percent are ready to take action and buy from you.

Content-Marketing-West-Sussex

Source: NewsCred

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s