Defining and Using the Sales Funnel in Content Marketing

Want to learn all about the sales funnel, and how it relates to PR and content marketing? Watch this four-minute video given by marketing and PR firm Jones. Kristin Jones discusses top of the funnel techniques like offering whitepapers and e-books on your website, and getting customers to the point of making a purchase. By her calculations, 75 percent of customers are looking for information, 23 percent are comparing your company to another, and only two percent are ready to take action and buy from you.


Source: NewsCred


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